INT232bas

  Week 9- Art Deco and Industrial Design Chapter 22 Industrial Design Industrial designers study how humans interact with devices and environments solving problems of design, usage and production, and they consider strategic business objectives in order to generate a memorable and positive experience for users Design that has an interest in industrial production Describes a new profession that would focus on products for industry Less emphasis on aesthetic goals More on commercial goals of increased sales Economic depression - industrial design was appealing to consumers and clients New technology Aerodynamics Blend of Art Deco ornamentation with slick forms of streamlining Zeppelins made by Germany during World War I Adapted after the war for transport vehicles Future technological achievements Graf Zeppelin - transoceanic flights Amelia Earhart’s record-setting flights Set the ground for Industrial designers Streamlined forms were the theme for the 1930s Raymond Loewy (1893- 1986...

Week 7- Emergence of Modernism Chapter 20 History  After WW1 chance to redesign the world Art Nouveau and Prairie Style contribute to Modernism movement Technological advances such as: skyscrapers, automobiles, trains, photography, movie pictures “The Machine” was source of design inspiration Functionalism term used to describe design style Rejection of the past and historical design- embracing industrial design  International Style The International Style is a major architectural style that emerged in the 1920s and 1930s, the formative decades of Modern architecture. The term originated from the name of a book by Henry-Russell Hitchcock and Philip Johnson, The International Style, that identified, categorized and expanded upon characteristics common to Modernism across the world and its stylistic aspects. The authors identified three principles: the expression of volume rather than mass, the emphasis on balance rather than preconceived symmetry, and the expulsion of applied o...